The application of the social networking platform Facebook is struggling to maintain its presence in the list of the 10 most downloaded applications on smart devices in the United States through the App Store, according to an analysis of store data.
The TechCrunch website, which specializes in technology issues, stated that with young users turning to newer social media platforms such as Tik Tok and BReal, traditional platforms such as Facebook are struggling to maintain their popularity.
For example, last year, the Facebook app dropped out of the list of the ten most downloaded free apps seven times. But in 2022, the number of times the application was removed from the list increased to 97 times, which indicates that Facebook may exit the list completely thanks to the growing popularity of new competing applications.
During the first half of last year, Facebook came out of the top ten apps list only six times, but in the first half of this year, the app dropped out of the list 59 times.
The application also remained outside the list of the top ten applications for 37 continuous days during the current year, while the longest period was last year only two days.
A new analysis of the data of the App Store App Store provided by the Data.ai platform also confirmed the decline in the popularity of the Facebook application, as it indicated that the application exited the list of the ten most downloaded applications in the United States 4 times during the past year, compared to 110 days during the current year. The period of the application's exit from the top ten list was concentrated during the last months of April, May and June.