From Spain's Costa del Sol to Italy's Amalfi
Coast, exclusive beach clubs are now charging four-figure prices for daily
sunbeds, creating an elite tier of seaside leisure reserved for the world's
wealthiest travelers.
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| Mediterranean Sea |
PARIS – The Mediterranean Sea, long the world's premier tourist destination
attracting over 300 million international visitors annually, is entering a new
era of extravagance. A growing number of ultra-luxury beach clubs are transforming its sun-drenched shores into
exclusive playgrounds where the price of a day's relaxation can rival a stay at
a five-star hotel.
This trend toward
absolute luxury is redefining beach tourism in hotspots from Marbella, Spain, to Positano, Italy. These high-end establishments blend
natural beauty with opulent services, catering to a clientele seeking
tranquility and exclusivity at almost any price.
In the Spanish resort
town of Marbella, La Cabane beach club has become a symbol of this
lavishness. Here, a sunbed for the day can cost up to €1,200. For those seeking
the best positions by the pool, the club offers VIP cabanas that seat four people for €1,600 per day. The
price includes premium service and free-flowing champagne, signaling a new
benchmark for seaside indulgence.
Further west in Mallorca, the UM Beach House Portals elevates the experience even further. Its
luxurious daybeds, which can accommodate up to eight people, range from €1,000
to €2,500 depending on the season. This price often comes with a significant "minimum spend" requirement for food and beverages, which can
easily exceed the initial rental cost.
On the Italian coast,
the famed town of Positano is home to La Scogliera beach club. Nestled amidst breathtaking scenery,
this exclusive venue offers a day's package for a couple starting at €1,300,
which includes two sunbeds, lunch, and a bottle of champagne or wine. With
enchanting views of the Li Galli islands and service befitting a world-class
hotel, the club embodies the concept of exclusive luxury.
While Europe still
offers countless public beaches accessible to all, this rise of hyper-exclusive
venues signals a fundamental shift in coastal tourism. For a growing segment of
elite travelers, a day at the beach is no longer just about sun and sea; it is
an exceptional experience where every euro spent is an investment in
unparalleled comfort and privacy. This trend reflects a growing global demand
for exclusivity, transforming the simple pleasure of a beach day into an
unforgettable, high-priced luxury.
