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| Lionel Messi, PSG |
Lionel Messi's financial package at PSG football club includes a cryptocurrency offer . Messi signed a two-year deal with PSG this week, with an option for a third year.
The financial deal for Messi brings in an annual salary of $41 million in addition to bonuses.
And he told the team on Thursday that the special welcome package includes Messi encrypted currency PSG. The development led to a surge in cryptocurrencies that PSG first released to their fans over a year ago.
Created in January 2020 with the Socios.com crypto platform, the PSG token is designed to help PSG build a new fan community.
PSG claimed the move was to push the 34-year-old Argentinian through cryptocurrency as one of the most innovative and pioneering brands in sports globally.
Cryptocurrencies and crypto tokens are volatile assets, and their value can rise or fall overnight.
Critics say many of these crypto assets are useless in the real world and that regulators are shutting them down in the coming years.
Mark Armstrong, PSG's Chief Partnerships Officer, said in a statement that the adoption of Socios.com and the PSG coin has enabled the club to engage with a new global audience and create a significant digital revenue stream.
Manchester City launched their own fan coin in March using the same technology.
“Cryptocurrency and Socios.com are playing an increasingly prominent role across sports at the highest level,” Alexander Dreyfus, CEO of Socios.com, said in a statement.
Messi gets cryptocurrency
The president of Paris Saint-Germain told reporters that the world may be shocked by the financial revenues generated by the club's contract with the world football star.
The signature is expected to generate windfall in commercial revenue, through methods such as T-shirt sales.
And when Cristiano Ronaldo signed with Juventus in 2018, his shirts sold for $60 million in just 24 hours.
Messi joined Paris Saint-Germain as a free agent. And that was after Barcelona admitted that it could no longer follow up on the player's five-year contract agreement.
Messi won the FIFA Player of the Year award. And the European Golden Boot for the continent's top scorer with a record six times each.
He left Barcelona after two decades with the Catalan club, where he contributed 672 goals in all competitions and won 34 trophies.