New data from the Bank of Greece reveals a significant rise in tourism revenue, driven by a sharp increase in spending from
German, French, and Italian visitors, cementing the nation's popularity as a
premier European holiday spot.
ATHENS – Greece's tourism sector is experiencing a robust
summer season, with new data from the Bank of Greece showing that travel receipts surged by 8.8% in June 2025 compared to the same
month last year. The strong performance extends to the first half of the year,
with revenues for the January-to-June period up 11.0% over 2024.
The growth is
primarily fueled by a significant influx of spending from European tourists,
particularly from Germany, France, and Italy, who have overwhelmingly chosen
the Mediterranean nation for their summer holidays.
According to the
report, revenue from residents of European Union (EU) member states grew by 5.5% to reach €1.74 billion
in June. Meanwhile, spending from visitors outside the EU saw an even sharper
increase of 12.0%, rising to €1.40 billion.
The growth from
within the EU was driven almost entirely by visitors from Eurozone countries, whose spending jumped by 13.5% to
€1.41 billion. In contrast, revenue from EU residents outside the Eurozone saw
a decrease of 18.8%.
A detailed breakdown
of the main source markets highlights the trend:
·
Spending
by visitors from Germany increased by 18.6%, reaching nearly €595 million.
·
French tourists spent 19.9% more, contributing
approximately €192 million.
·
Revenue
from Italian visitors saw the most dramatic rise, climbing
25.7% to a total of €180 million.
